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Keywords: Optimization
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Journal Articles
Simultaneous determination of entry timing and involvement level: An optimization model for international marketing
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2002) 19 (1): 21–38.
Published: 01 February 2002
... of the model and future research directions are delineated. © MCB UP Limited 2002 Foreign investment Market entry Time Involvement Optimization Model The rapidly increasing globalization of economic activities in recent years has expanded opportunities for the marketing of goods...
