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Keywords: Optimization
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2002) 19 (1): 21–38.
Published: 01 February 2002
... features that call for further research in this domain. First, most work on these subjects is purely descriptive in nature; therefore, questions such as, “What is the optimal strategy for a company under a given set of circumstances?” cannot be answered. Second, most studies have treated entry timing...
