... Publishing Limited 2009 Globalization Corporate strategy Organizational change The purpose of this paper is to introduce the concept, explore routes and offer solutions to global strategic sustainability. Conceptually, strategic sustainability is the integration of the principles...

... Organizational change Product lifecycle Product life cycle (PLC) theory is a well‐accepted concept in marketing. Almost every introductory textbook in the field has a major section on this topic. There is also a large body of periodical literature on this area (Lambkin and Day, 1989; Taylor, 1995...