... Publishing Limited Licensed re-use rights only Centralization Decentralization Deglobalization Organizational structure Today, multinational corporations (MNCs) operate in an era of deglobalization (Huang et al., 2024 ; Kim et al., 2020 ; Ortiz et al., 2024...

... or not standardization strategies have a direct effect on firm performance (Cavusgil and Zou, 1994 ; Samiee and Roth, 1992). European Union Manufacturing industries Service industries Exports Marketing strategy Global marketing Globalization Organizational structure Organizational performance Interaction...

... al., 1993; Hambrick, 1983; McDaniel and Kolari, 1987; McKee et al., 1989; Segev, 1989; Shortell and Zajac, 1990; Slater and Narver, 1993). © MCB UP Limited 2002 Strategy Export Strategic management Organizational structure The strategic typology developed...

... is responsible for all the business activities that relate to ensuring the success of a specific brand. Investigates the ways that these new marketing organizational structures will affect competitive advantage. Outlines a proposed holistic systems framework. Shocker et al. (1994) offer a list...

... 16 13278 5 Globalization International marketing International sourcing Logistics Organizational structure Supply chain A feature of the late twentieth century has been the continued globalisation of business. Markets are global in that the same brands and products...