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Keywords: PESTEL
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 869–893.
Published: 22 February 2022
... countries and categorized them into PESTEL (i.e. Political, Economic, Social, Technological, Environmental and Legal) dimensions. The extracted consumer sentiments and associated emotions show substantial differences across countries. Our analyses highlight opportunities and challenges inherent in using...
Includes: Supplementary data
