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Keywords: Pandemic crises
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (7): 140–162.
Published: 10 September 2024
...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode International marketing COVID-19 pandemic Pandemic crises External crises International business...
