...Denni Arli; Narain Gupta; Deepak Sardana; Piyush Sharma Purpose This paper uses social identity theory to investigate the sequential mediating effects of extrinsic religiosity and perceived role of religious leaders in the impact of consumers' intrinsic religiosity on perceived value of brands...

... Perceived quality Brand image Perceived value Country of origin Purchase intention Fashion collection To reiterate: stereotypes influence consumer judgment and behavior. COO images may be both cognitive and affective. Consumers form macro cognitive images regarding a nation’s general political...