...Denni Arli; Narain Gupta; Deepak Sardana; Piyush Sharma Purpose This paper uses social identity theory to investigate the sequential mediating effects of extrinsic religiosity and perceived role of religious leaders in the impact of consumers' intrinsic religiosity on perceived value of brands...

...). Thus, quality is important in purchase, planning, and marketing research regarding customer satisfaction (Das, 2015). Perceived value expresses consumers’ purchase behavior rather than their specific trust, attitude, or interest (Kwon et al., 2003). Perceived value has multidimensional...