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Keywords: Personal nostalgia
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Journal Articles
A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2013) 30 (4): 275–296.
Published: 09 September 2013
..., 2008), and enable participants to compare, contrast and challenge the experiences and perspectives of others (Craig and Douglas, 2001 ; Wilkinson, 2004). © Emerald Group Publishing Limited 2013 Brand image Qualitative research Ethnocentrism Personal nostalgia Croatia Serbia...
