... performance of exporting firms in the context of extreme environmental dynamism – during the COVID-19 pandemic. Design/methodology/approach The authors focus on a sample of 277 exporting manufacturers from the post-transition economy of Poland. The authors use hierarchical multiple regression analysis...

... driving strategy and the network approach. IKEA is considered one of the leading market driving firms. The paper studies its activities in establishing supplier networks in Russia and Poland. Design/methodology/approach This is an exploratory study of four suppliers of IKEA in Poland and Russia. Data...

... these effects across two service industries. The model broadens COO research by incorporating initial trust as a key driver of success in the context of services internationalization. Design/methodology/approach – Poland is the transition economy studied. A total of 184 respondents evaluated different...

... countries. Using data drawn from a sample of automobile dealerships in the USA, Finland, and Poland, inconsistent results were found, which suggest that using leadership stylesto foster cooperation among channel members across different national cultures on a standardized basis is not an appropriate channel...

... appeal. Basic ad evoked feelings are very similar in both groups. On the other hand, some differences are observed. Erotic ads do a better job in Poland than in Belgium. An evoked irritation leads to negative communication effects only in Belgium, but not in Poland. Polish consumers seem to rely more...

...Douglas C. West; Stanley J. Paliwoda Poland is the leading economy in eastern Europe as measured by its rapid economic growth, inward direct investment and pace of market changes since 1989, when it first moved towards a free market economy. An advertising industry has been one by‐product...

... but is related for Russians. Consumers who shop at formerly state‐owned stores are significantly more ethnocentric than private store shoppers for both countries. © MCB UP Limited 1995 Consumer behaviour Poland Russia To Western businesses, Eastern European countries (including the Commonwealth...

... Market research Poland Russia International Marketing Review 10,5 14 Submitted April 1993 Revised June 1993 Revised July 1993 Accepted November 1993 Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary Richard Ettenson Bond University, Australia...

...Krzysztof Fonfara; Marylyn Collins In recent years, authorities in Poland have recognised the need for greater internationalisation of business. As with many other socialist countries, the development of internationalisation has been under the control and guidance of the state authorities...