Keywords: Postmodernism
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Journal Articles
International Marketing Review (2006) 23 (4): 418–437.
Published: 01 July 2006
... Research Marketing theory Postmodernism Social representations are forms of common sense knowledge (Moscovici, 1981, 1984) that refers to what people think they know of social objects or situations (Stewart and Lacassagne, 2005). Social representations are a bundle of organized judgments...
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