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Keywords: Process control
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2015) 32 (6): 627–645.
Published: 09 November 2015
...Dorothy Liu Yang; Min Ju; Gerald Yong Gao Purpose – The purpose of this paper is to examine the direct and interaction effects of relational governance and two control mechanisms, output control and process control in the context of international exchange relationships. Cross-border exchange...
