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Keywords: Process innovation
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 706–733.
Published: 14 May 2021
... The study finds that knowledge-sharing activities across subsidiaries of multinational firms are important for product and process innovation. Firms’ absorptive capacity also impacts the relationship between firms' knowledge-sharing activities and their different dynamic capabilities, such as sensing...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (4): 580–600.
Published: 25 May 2018
... Emerging markets Product innovation Process innovation Market innovation Organizational leadership Emerging markets differ on many fronts from developed ones, and this has implications for strategy development and implementation. Factors such as culture, institutional conditions and market...
