... increasingly important for their post-entry operations and business development, particularly in terms of their product strategies. More specifically, as well as the introduction of Chinese brand names, product design has been adapted according to Chinese market conditions, and product portfolios have been...

...Thomas L. Powers; Jeffrey J. Loyka Purpose This paper aims to report research on the relationship among market, industry, and company factors and the level of global product standardization. Design/methodology/approach The study is based on a survey of executive level managers in US‐based...