Keywords: Product differentiation
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Journal Articles

Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation

Ayalla Ruvio, Aviv Shoham, Maja Makovec Brenčič
Journal: International Marketing Review
International Marketing Review (2008) 25 (1): 33–53.
https://doi.org/10.1108/02651330810851872
Published: 22 February 2008
... © Emerald Group Publishing Limited 2008 Unique selling proposition Consumer behavior Product differentiation Cross‐cultural studies All individuals crave uniqueness to some extent (Fromkin, 1972 ; Snyder, 1992 ; Snyder and Fromkin, 1977, 1980), making need for uniqueness (NFU...
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Journal Articles

The influence of country image structure on consumer evaluations of foreign products

Michel Laroche, Nicolas Papadopoulos, Louise A. Heslop, Mehdi Mourali
Journal: International Marketing Review
International Marketing Review (2005) 22 (1): 96–115.
https://doi.org/10.1108/02651330510581190
Published: 01 February 2005
... concept, and the findings on the impact of country image structure on consumers' evaluation processes. © Emerald Group Publishing Limited 2005 Country of origin Product differentiation Product image Linear structure equation modelling A product's country of origin, or product‐country...
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Journal Articles

Overcoming the attribute prespecification bias in international marketing research by using non‐attribute‐based correspondence analysis

Naresh K. Malhotra, Betsy Charles Bartels
Journal: International Marketing Review
International Marketing Review (2002) 19 (1): 65–79.
https://doi.org/10.1108/02651330210419733
Published: 01 February 2002
... are discussed, including image tracking and positioning. © MCB UP Limited 2002 International marketing Research Product differentiation Specifications In defining and addressing the marketing research problems in international marketing or cross‐cultural research, often one has...
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