... Product strategy Similarly, small numbers or opportunism will not by themselves cause markets to be replaced by hierarchical arrangements, but in conjunction with each other give rise to a situation where one firm might appropriate the quasi‐rents earned by another firm (Klein et al., 1978...

...Janet Y. Murray A survey of US‐based European and Japanese multinational firms, examining: the similarities and differences in product strategies used by these firms, and the relationship of their product strategies to a product’s sales growth rate in the US market. Shows that Japanese...

... men as feminine. © MCB UP Limited 1996 China Gender Perceptions Product strategy A third reason to study product gender perception in China is that Hofstede (1993) estimates China to be in the middle third on his masculinity index of countries studied. Hofstede’s research...

... college‐age subjects. Discusses the potential for using regional labelling to overcome negative biases against developing country products. Consumer attitudes Country of origin Developing countries International marketing Product strategy USA International Marketing Review 10,6 4 Country...