... strategy Global marketing Transaction costs Multidisciplinary research Product strategy Changes in the global economic environment such as reduced trade barriers, increased integration across national frontiers, and greater homogeneity in buyer behavior present new market opportunities...

...Janet Y. Murray A survey of US‐based European and Japanese multinational firms, examining: the similarities and differences in product strategies used by these firms, and the relationship of their product strategies to a product’s sales growth rate in the US market. Shows that Japanese...

... of products. © MCB UP Limited 1996 China Gender Perceptions Product strategy Consumer perceptions of product gender are very important to marketers. Understanding how products and gender are linked in the consumer’s mind determines whether products must be positioned with respect...

... of origin Developing countries International marketing Product strategy USA ...