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Keywords: Psychometric tests
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (1): 24–53.
Published: 17 February 2012
... and De Groot, 1997). Being able to sum the results enables the researcher to measure a more general construct, such as context. © Emerald Group Publishing Limited 2012 Cross‐cultural studies Psychometric tests Communication International marketing Scale measurement Context Response...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2011) 28 (1): 81–101.
Published: 22 February 2011
... dimension across all ten country samples. Given the general absence of cross‐loadings, confirmatory factor analysis (CFA) was undertaken to assess further the dimensionality of the LTO scale before assessing measurement invariance. Individual behaviour Psychometric tests European Union Cross...
