... enterprises (SMEs). Regional and global pathways are juxtaposed to study the influence on export performance of selected key intangible resources, namely, innovation, human resource management, networking and the firm's experience. Design/methodology/approach Building upon a resource‐based view...

... in the Mercosur trading bloc. Findings Findings show that the choice of implementation process option is contingent on the environmental factor, cultural homogeneity and the company characteristics subsidiary size and MNE country‐of‐origin, yet not on regional economic integration. Research limitations...