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Keywords: Relational capital
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Journal Articles
Why joint learning is not enough: the role of motivation and opportunity for customer responsiveness in the international supply chain partnerships
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (6): 1331–1352.
Published: 04 August 2022
...Kuo-Hsiung Chang Purpose Drawing on the theoretical model of ability–motivation–opportunity (AMO), the author conceptualizes joint learning as the ability, relational capital as motivation and co-production as an opportunity. The purpose of the study is to explore whether joint learning...
Journal Articles
Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (5): 1052–1068.
Published: 22 March 2022
... is the one regarding its internal composition – which also depends on the perspective adopted – and its consequent disclosure (Castelo Branco et al., 2010 ; Ousama and Fatima, 2012 ; Nardo and Veltri, 2014). Even though IC is traditionally articulated into human, structural and relational capital...
Journal Articles
The antecedents of relational capital in key exporter-importer relationships: An institutional perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (2): 196–218.
Published: 11 April 2016
... relationships, exporters aim to create relational capital with key importers. Yet, the body of international marketing literature that addresses the importance of relational capital in exporter-importer (E-I) relationships is still underdeveloped. The purpose of this paper is to examine the influence...
