Skip to Main Content
Keywords: Relational capital
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
International Marketing Review (2022) 39 (5): 1052–1068.
Published: 22 March 2022
... is the one regarding its internal composition – which also depends on the perspective adopted – and its consequent disclosure (Castelo Branco et al., 2010 ; Ousama and Fatima, 2012 ; Nardo and Veltri, 2014). Even though IC is traditionally articulated into human, structural and relational capital...
Journal Articles
International Marketing Review (2016) 33 (2): 196–218.
Published: 11 April 2016
... relationships, exporters aim to create relational capital with key importers. Yet, the body of international marketing literature that addresses the importance of relational capital in exporter-importer (E-I) relationships is still underdeveloped. The purpose of this paper is to examine the influence...

or Create an Account

Close Modal
Close Modal