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Keywords: Response styles
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (1): 24–53.
Published: 17 February 2012
... within this research. Samples were gathered in 23 countries using existing scale development procedures. The response scales were compared for psychometric properties and validity based on reliability, metric invariance, response styles, and face validity. Findings Overall all three response scale...
