... different interpretations of responsiveness in a relationship (Andersen et al., 2009). Still, there is a gap in our knowledge regarding how the position of a globally oriented MNE is influenced by local stakeholders’ perceptions. The existence of a unique, well-developed GML can be a valuable...

...Kashef A. Majid; Hari Bapuji Purpose The purpose of this paper is to examine how the location of a firm’s headquarters and component sourcing impact a firm’s responsiveness in a product-harm crisis in local market. Design/methodology/approach The authors collected data on 1,251 vehicle recalls...

...Xiaodan Dong; Christian Andrew Hinsch; Shaoming Zou; Huifen Fu Purpose – The purpose of this study is to provide new insights into the link between market orientation (MO) and strategic performance by disaggregating the MO construct. With a focus on responsiveness, a crucial element of MO...