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Keywords: Sales turnover
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Journal Articles
Product strategies of European and Japanese multinational firms in the US market: an empirical investigation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1996) 13 (6): 58–69.
Published: 01 December 1996
... component sourcing internally. © MCB UP Limited 1996 Europe Growth Japan Multinationals Product strategy Sales turnover The rise of multinational firms is one of the most remarkable economic phenomena of the post‐war period. A multinational firm may be defined as an enterprise which...
