...Ugur Yavas This study tests the psychometric properties of alternative power measures ‐ which are grounded in the US research ‐ in Saudi Arabia and investigates if the power‐conflict and power‐satisfaction relationships purported to exist in US channels hold true in Saudi Arabia. The study results...

...Ugur Yavas The cost and data‐gathering problems associated with research in developing countries can be partially remedied by using students as surrogates of other populations. Reports the findings of two studies which investigated the efficacy of students as surrogates of adults in Saudi Arabia...

... to a secondary role in the Arab culture, changing market conditions have helped increase the importance of many marketing functions and, in particular, personal selling. Given the increased importance of personal selling in a high context culture, such as that of Saudi Arabia, the development of a qualified...

... 1989 Advertising Regulations Saudi Arabia Religion Advertising in Saudi Arabia: Content and Regulation by Mushtaq Luqmani, Ugur Yavas East Tennessee State University, and Zahir Quraeshi Western Michigan University Recent literature in international marketing reveals a substantial growth...