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Keywords: Service firms
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Journal Articles
Internationalisation of service firms through corporate social entrepreneurship and networking
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (6): 576–600.
Published: 10 November 2014
... towards the internationalisation of service firms into the base of the pyramid (BOP) markets in emerging markets. Design/methodology/approach – This research adopts an exploratory approach employing qualitative multiple case studies. Three service firms that have targeted the BOP markets in India...
