...). In contrast, openness to change emphasizes stimulation (the need for variety) and self-direction values (individuals’ need for control, autonomy, and independence). Consumer behaviour Service industries Cross-cultural studies Emerging markets Cultural values Online ratings Movie consumption Cross...

...‐centralization); and the local approach (adaptation‐decentralization). The interactive effect of the four approaches and a set of contingent factors are examined based on the experience of 151 exporting firms operating in the EU region. The respondent firms operate in various manufacturing and service industries...

... these effects across two service industries. The model broadens COO research by incorporating initial trust as a key driver of success in the context of services internationalization. Design/methodology/approach – Poland is the transition economy studied. A total of 184 respondents evaluated different...

... to the literature: a new perspective for considering the globalization of services that incorporates the challenges of operating in globalized markets; and develops seven propositions that can serve as a foundation for a stream of research on the globalization of services. The service industry has become...

... of the service innovation process by shedding light on the question of universality of factors and issues that relate to a firm's NSD programs. © Emerald Group Publishing Limited 2006 Innovation Service industries Cross‐cultural studies Australia Globalization, emerging new technologies...

... by systematic differences between types of service industries. A secondary purpose is to test the generalizability of the research findings from manufacturing sector to service sector firms. Design/methodology/approach Our sample consisted of 140 Swedish service firms. These firms were investigated using...

..., South Korea, and Taiwan) have been showing signs of reaching the economic levels of historically more advanced economies. With relatively the most developed service sector, Hong Kong's service industries have accounted for over 80 percent of its GDP and employment (Wirtz, 2000). Meanwhile, South Korea's...

..., homogeneous firms and mobility of resources among firms, including perfect transferability of know‐how between a parent company and its foreign subsidiary. Market entry Manufacturing industries Service industries Resources An entry mode is an institutional arrangement that a firm uses...

... tools, this study analyzes the alternative methods of measuring export performance within the context of the services industry, Results of a survey of US‐based, international business‐to‐business service firm indicate that each measure captures different components of overall export performance...

... Communications Customers Developing countries International marketing Relationship marketing Service Service industries Service quality Strategy Top management Since production and consumption of the service are inseparable, a customer′s ease of contact with and timely access to the service...

...M. Krishna Erramilli The article presents empirical evidence which indicates the immense diversity in entry mode choice patterns among various service industries. It attempts to explain this variation in terms of certain service attributes and motives for foreign market entry, using the transaction...