...). Consumer behaviour Service industries Cross-cultural studies Emerging markets Cultural values Online ratings Movie consumption Cross-cultural experiments Unlike products with tangible attributes, experiential services such as movies are subjective, emotional, and intangible...

...‐centralization); and the local approach (adaptation‐decentralization). The interactive effect of the four approaches and a set of contingent factors are examined based on the experience of 151 exporting firms operating in the EU region. The respondent firms operate in various manufacturing and service industries...

... these effects across two service industries. The model broadens COO research by incorporating initial trust as a key driver of success in the context of services internationalization. Design/methodology/approach – Poland is the transition economy studied. A total of 184 respondents evaluated different...

... requirements constant as one expands to new markets). Steven H. Seggie can be contacted at: steven@bilkent.edu.tr © Emerald Group Publishing Limited 2008 Service industries Globalization Resource management Competitive advantage The service industry has become a prominent sector...

... of the service innovation process by shedding light on the question of universality of factors and issues that relate to a firm's NSD programs. © Emerald Group Publishing Limited 2006 Innovation Service industries Cross‐cultural studies Australia Globalization, emerging new technologies...

... by systematic differences between types of service industries. A secondary purpose is to test the generalizability of the research findings from manufacturing sector to service sector firms. Design/methodology/approach Our sample consisted of 140 Swedish service firms. These firms were investigated using...

... and electronic) is relatively more important in developed countries, whereas personal contact is relatively more important in establishing accessibility in developing countries. Customer services quality Developing countries Service industries Cross‐cultural studies Services account for almost...

... and Snape, 1985). Research involving entry mode strategies by service firms have hitherto focused mostly on individual service industries, such as banking, equipment leasing, or advertising (e.g. Agarwal and Ramaswami, 1992 ; Nigh et al., 1986 ; Sabi, 1988 ; Terspstra and Yu, 1988...

... tools, this study analyzes the alternative methods of measuring export performance within the context of the services industry, Results of a survey of US‐based, international business‐to‐business service firm indicate that each measure captures different components of overall export performance...

... Communications Customers Developing countries International marketing Relationship marketing Service Service industries Service quality Strategy Top management Quality in general, and service quality in particular, is a difficult construct to explicate and measure (Monroe and Krishnan, 1983...

...M. Krishna Erramilli The article presents empirical evidence which indicates the immense diversity in entry mode choice patterns among various service industries. It attempts to explain this variation in terms of certain service attributes and motives for foreign market entry, using the transaction...