... travel industry. Drawing on signaling theory, this study analyzes the demand-side constraints influencing consumers’ attitudes toward digital short-term rental platforms through a cross-country analysis. Design/methodology/approach This study performs a cross-country segmentation analysis in five...

... to those offline. Originality/value By bridging consumer language research with the signaling theory and construal level theory, this paper contributes to the literature at the intersection of marketing, information processing and consumer language research, as well as to linguistic and managerial...

...Zubair Ali Shahid; Muhammad Irfan Tariq; Justin Paul; Syed Ali Nabeel Naqvi; Leonie Hallo Purpose The purpose of this paper is to analyze to what extent and in what ways signaling theory has been explored within the field of international marketing. This paper systematically reviews the use...