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Keywords: Small enterprises
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2008) 25 (5): 544–562.
Published: 12 September 2008
... potentially moderate the firm resources‐performance relationship. © Emerald Group Publishing Limited 2008 Trade fairs International business Cross‐cultural studies Small enterprises Ireland New Zealand This study addresses this gap in regard to the internationalizing activities...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2008) 25 (3): 292–311.
Published: 30 May 2008
... the effects of firm‐specific factors, and thus contributes significantly to both theory and practice. Madhavan Parthasarathy can be contacted at: madhavan.parthasarathy@cudenver.edu © Emerald Group Publishing Limited 2008 Small enterprises Overseas trade Market entry Marketing decision making...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2007) 24 (6): 735–770.
Published: 06 November 2007
... Emerald Group Publishing Limited 2007 Exports Small enterprises Export markets Exporting is the most popular, quickest, and easiest way for many small companies to become international. This is because, as opposed to other modes of foreign market entry, it requires less commitment...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (5): 486–503.
Published: 01 September 2006
... economy. Originality/value This is the first paper to examine the simultaneous effects of internal and external scale economies on the propensity of firms (and particularly small firms) to engage in export activities. © Emerald Group Publishing Limited 2006 Entrepreneurialism Small...
