Skip to Main Content
Keywords: Small firms
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Marketing Review (2012) 29 (5): 536–561.
Published: 07 September 2012
...Olli Kuivalainen; Sanna Sundqvist; Sami Saarenketo; Rod McNaughton; Lee Li; Gongming Qian; Zhengming Qian Purpose The purpose of this paper is to investigate the early internationalization and the performance of small firms in technology‐intensive industries. Design/methodology/approach Using...
Journal Articles
International Marketing Review (2002) 19 (2): 156–175.
Published: 01 April 2002
...Øystein Moen Over the last decade several studies have focused on what have been called International New Ventures or Born Globals – firms that engage in significant international activity a short time after being established. Building on an empirical study of small firms in Norway and France...
Journal Articles
International Marketing Review (1997) 14 (5): 385–402.
Published: 01 October 1997
... point to the importance of entrepreneurship for successful Internet use. © MCB UP Limited 1997 Australia Electronic Data Interchange Entrepreneurship Internet Marketing communications Small firms The Internet has made it possible for small business to gain access...
Journal Articles
International Marketing Review (1994) 11 (4): 19–34.
Published: 01 August 1994
... for which the importance of service requirements is considered to be high tend to use integrated channels. Discusses the implications for the management of small business exports. © MCB UP Limited 1994 Distribution channels Export Logistics Marketing planning Small firms There is a large...
Journal Articles
International Marketing Review (1990) 7 (3)
Published: 01 March 1990
... corresponded to cottage shops and small firms as defined by other researchers, who have generally classified firms based on number of employees (Little et al., 1987; Cortes et al., 1987). For the purpose of providing incentives, the Indian government defines smallfirmsin more than one way. Before 1985...
Journal Articles
International Marketing Review (1989) 6 (4)
Published: 01 April 1989
... suggest that while basic differences in demographics exist between the two groups, the attitudinal and behavioural differences are acquired. Therefore, programmes may be developed to nurture non‐exporting firms to be export‐oriented. Export Manufacturing Small firms Singapore Differences between...

or Create an Account

Close Modal
Close Modal