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Keywords: Social attitude function
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Journal Articles
Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (2): 309–334.
Published: 28 October 2021
... is a survey of young Chinese consumers that examines how the impact of narcissism on luxury purchase is mediated by social attitude functions and moderated by social anxiety. Study 2 is an experiment conducted in both the United States and China that establishes the causal relationship between the different...
