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Keywords: Social marketing
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Journal Articles
International integration: a hope for a greener China?
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2009) 26 (3): 348–367.
Published: 29 May 2009
... for Standardization (ISO) 14001 certification. Based on this argument, a social marketing program that encourages greenness among buyers, especially downstream industrial buyers (for example, auto industry) in developed countries could motivate firms in developing countries go green. The purpose of this paper...
Journal Articles
Social marketing campaigns aimed at preventing drunk driving: A review and recommendations
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2009) 26 (3): 292–311.
Published: 29 May 2009
...Paul Chao; Magdalena Cismaru; Anne M. Lavack; Evan Markewich Purpose The purpose of this paper is to examine the role of social marketing programs in preventing drunk driving, and how protection motivation theory (PMT) can be used to create effective anti drunk driving communications. Design...
Journal Articles
Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2009) 26 (3): 256–274.
Published: 29 May 2009
..., 1990 ; Kohli et al., 1993 ; Matsuno et al., 2005 ; Narver and Slater, 1990 ; Slater and Narver, 1994). © Emerald Group Publishing Limited 2009 China Market orientation Organizational effectiveness Social marketing However, most research studies to date have...
