... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social responsibility Environment Technological change The currently ongoing digital transformation in marketing is presumed to be inherently advantageous for the companies implementing...

... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Cause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s corporate social responsibility (CSR) activities. Drawing on legitimacy theory, the purpose of this paper...

...Professor Pervez N. Ghauri, Professor Byung II Park, and Dr Chang Hoon Oh; Ans Kolk; Willemijn van Dolen; Leiming Ma Purpose – Most studies on consumers and corporate social responsibility (CSR) have focused on Western contexts. Consequently, good insight is lacking into non-Western markets where...

...Professor Pervez N. Ghauri, Professor Byung II Park, and Dr Chang Hoon Oh; Verena Gruber; Bodo B. Schlegelmilch Purpose – Corporate social responsibility (CSR) initiatives can provide a mechanism for tapping into the vast consumer markets of developing countries. The purpose of this paper...

... of this debate, the study analyzes the corporate social responsibility (CSR) approaches of this sample of corporate-owned foundations using the tri-dimensional CSR research model of Arthaud-Day (2005) to articulate the perspective, content and strategic orientations of the companies. Design/methodology...

... in the ethical decision‐making process outside the USA. Specifically, we examine the influence of perception of an ethical problem, perception about the importance of ethics and social responsibility, and age on the ethical intentions of Middle Eastern marketers. Each of the variables is represented in two...

... socially responsible. Concludes that ethics are implicit in tourism marketing and revolve around effective segmentation,communication of appropriate destination messages and realizing the fragility of the environment. However, tourism marketing ethics must now be explicitly debated if the longevity...

... campaign, and the Avon Women′s Health crusade. A main advantage of a longer term involvement is that it has a measure of built‐in immunity against charges of opportunism. © MCB UP Limited 1995 Corporate image Organizational strategy Philanthropy Social responsibility Over the past...