... in developing countries in Asia. In addition, the authors examine boundary conditions for these hypothesized PBL effects. Using consumer survey data from three countries in Southeast Asia (the Philippines, Vietnam and Myanmar), the authors empirically validate the positive effects of PBL on consumer...

... Southeast Asia Born globals Foreign market performance International business has gained speed and complexity in recent years. Historically, large firms have driven international business (e.g. Hitt et al., 2016). More recently, globalization and advanced technologies have facilitated...

... others. Based on this discussion, we hypothesise (H6 and H7) that: H6. East Asian consumers with high levels of group orientation will have high perceptions of the extended self‐component of luxury. Consumer behaviour Culture Brands East Southeast Asia China Japan...

... are increasingly familiar with and also demand (Flannery, 2001). International retailers would be well advised to devise a merchandising strategy that is consistent with local preferences, including offering key local brands. Southeast Asia China Retailing Distribution An increasing number of Asian...

... for applications in both western and eastern business cultures. © MCB UP Limited 2003 National cultures Networks Professional service firms Australia Thailand Southeast Asia Relationship marketing theory was developed during the 1980s to describe a general marketing paradigm that emphasised...