... Brand trust Southeast Asia The study draws primarily on social identity theory and conceptualizes perceived brand localness (PBL) as a signal of in-group membership to local consumers and investigates how it affects consumer trust and purchase intentions for foreign brands in developing...

.... This study is among the few focusing on born globals in emerging markets, which face the difficulties of newness and limited resources, as well as characteristics of emerging markets, such as institutional voids. Marketing strategy Emerging markets Southeast Asia Born globals Foreign market...

... of the subject by exploring the impact of face saving and group orientation on the perception of luxury goods across four East Asian countries. Several directions for future research are suggested. © Emerald Group Publishing Limited 2012 Consumer behaviour Culture Brands East Southeast Asia China...

...). International retailers would be well advised to devise a merchandising strategy that is consistent with local preferences, including offering key local brands. © Emerald Group Publishing Limited 2004 Southeast Asia China Retailing Distribution An increasing number of Asian countries have...

... cultures Networks Professional service firms Australia Thailand Southeast Asia Relationship marketing theory was developed during the 1980s to describe a general marketing paradigm that emphasised the importance of relationships within the marketing process, and how to manage...