... drivers include export commitment, market orientation, experiential skills, learning orientation and inter-functional coordination, modelled as antecedents of three dimensions of export improvisation, namely export action-orientation, spontaneity and creativity. Design/methodology/approach The SLR...

...Anne L. Souchon; Paul Hughes; Andrew M. Farrell; Ekaterina Nemkova; João S. Oliveira Anne L. Souchon can be contacted at: a.l.souchon@lboro.ac.uk The international marketing environment typically requires decisions to be flexible and fast. In this context, spontaneity could enable...