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Keywords: Strategic alliances
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Journal Articles
Journal Articles
International Marketing Review (2012) 29 (1): 6–23.
Published: 17 February 2012
... versus traditional, may require different alliance screening and management strategies. © Emerald Group Publishing Limited 2012 Japan National cultures Social capital International business Partnership Strategic alliances Destructive acts The alliance literature has elevated...
Journal Articles
International Marketing Review (2009) 26 (2): 124–150.
Published: 24 April 2009
... section, we examine strategic alliances, analyze both the internationalization process and the formation of cooperative arrangements for internationalization purposes from the RBV perspective, and outline our hypotheses. The following section presents our methodology. We then detail our findings...
Journal Articles
Journal Articles
International Marketing Review (2006) 23 (6): 610–635.
Published: 01 November 2006
...Kevin E. Voss; Jean L. Johnson; John B. Cullen; Tomoaki Sakano; Hideyuki Takenouchi Purpose To develop and test a new model of relational exchange in marketing‐oriented non‐equity international strategic alliances. Design/methodology/approach The model is tested using a sample of 97 matched...
Journal Articles
Journal Articles
International Marketing Review (2005) 22 (4): 399–419.
Published: 01 August 2005
...Matthew J. Robson; Constantine S. Katsikeas Purpose The purpose of this study is to develop and test a theoretical model of international strategic alliance (ISA) relationship development underpinned by the foreign investment decision process. Design/methodology/approach The conceptual model...
Journal Articles
International Marketing Review (2005) 22 (1): 67–95.
Published: 01 February 2005
...Carlos M. Rodríguez Purpose Understanding how managers in position of leadership experience culture is essential to avoid instability and poor performance in international strategic alliances. This study tests the proposition that national culture, top management team culture, and manager's...
Journal Articles

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