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1-9 of 9
Keywords: Strategic alliances
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (5): 1093–1121.
Published: 01 October 2021
... rights only While the number of global alliance terminations in the business world has grown steadily during the past few decades, the scholarly literature on strategic alliance (SA) termination remains limited. This research paper aims to perform a bibliometric analysis of the literature...
Includes: Supplementary data
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (1): 6–23.
Published: 17 February 2012
... versus traditional, may require different alliance screening and management strategies. Japan National cultures Social capital International business Partnership Strategic alliances Destructive acts The alliance literature has elevated trust and commitment as forms of relationship...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (2): 124–150.
Published: 24 April 2009
... Strategic alliances Competitive strategy This paper analyzes both the influence of internationally transferable technological, human/organizational, and commercial capabilities on a firm's propensity for cooperative internationalization as a growth strategy, and potential mediating variables...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2007) 24 (4): 427–443.
Published: 24 July 2007
...). Christian Bluemelhuber can be contacted at: christian.bluemelhuber@ulb.ac.be Country of origin Brands Strategic alliances As globalization continues to elevate competition in the marketplace, product introduction has become highly fraught with risk. One cause of such risk is the incredibly high...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (6): 585–609.
Published: 01 November 2006
...Matthew J. Robson; Dionysis Skarmeas; Stavroula Spyropoulou Purpose The aim of this study is to provide a methodical, analytical, and focused review of international strategic alliance (ISA) studies examining empirically behavioral attributes' performance outcomes. Design/methodology/approach...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (6): 610–635.
Published: 01 November 2006
...Kevin E. Voss; Jean L. Johnson; John B. Cullen; Tomoaki Sakano; Hideyuki Takenouchi Purpose To develop and test a new model of relational exchange in marketing‐oriented non‐equity international strategic alliances. Design/methodology/approach The model is tested using a sample of 97 matched...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2005) 22 (4): 399–419.
Published: 01 August 2005
...Matthew J. Robson; Constantine S. Katsikeas Purpose The purpose of this study is to develop and test a theoretical model of international strategic alliance (ISA) relationship development underpinned by the foreign investment decision process. Design/methodology/approach The conceptual model...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2005) 22 (1): 67–95.
Published: 01 February 2005
...Carlos M. Rodríguez Purpose Understanding how managers in position of leadership experience culture is essential to avoid instability and poor performance in international strategic alliances. This study tests the proposition that national culture, top management team culture, and manager's...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (1): 17–52.
Published: 01 February 2004
...Saleema Kauser; Vivienne Shaw With the current trend toward globalisation and the increasing competitive and technological challenges of today's environment the formation of international strategic alliances has become an important part of many firm's international business strategies. Experience...
