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1-9 of 9
Keywords: Strategic alliances
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (5): 1093–1121.
Published: 01 October 2021
... decades, the scholarly literature on strategic alliance (SA) termination remains limited. This research paper aims to perform a bibliometric analysis of the literature on alliance termination and propose a model for future research agenda that links the termination phase to the pre-alliance termination...
Includes: Supplementary data
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (1): 6–23.
Published: 17 February 2012
... versus traditional, may require different alliance screening and management strategies. © Emerald Group Publishing Limited 2012 Japan National cultures Social capital International business Partnership Strategic alliances Destructive acts The alliance literature has elevated...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (2): 124–150.
Published: 24 April 2009
... section, we examine strategic alliances, analyze both the internationalization process and the formation of cooperative arrangements for internationalization purposes from the RBV perspective, and outline our hypotheses. The following section presents our methodology. We then detail our findings...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2007) 24 (4): 427–443.
Published: 24 July 2007
... be contacted at: christian.bluemelhuber@ulb.ac.be © Emerald Group Publishing Limited 2007 Country of origin Brands Strategic alliances As globalization continues to elevate competition in the marketplace, product introduction has become highly fraught with risk. One cause of such risk...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (6): 610–635.
Published: 01 November 2006
...Kevin E. Voss; Jean L. Johnson; John B. Cullen; Tomoaki Sakano; Hideyuki Takenouchi Purpose To develop and test a new model of relational exchange in marketing‐oriented non‐equity international strategic alliances. Design/methodology/approach The model is tested using a sample of 97 matched...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (6): 585–609.
Published: 01 November 2006
...Matthew J. Robson; Dionysis Skarmeas; Stavroula Spyropoulou Purpose The aim of this study is to provide a methodical, analytical, and focused review of international strategic alliance (ISA) studies examining empirically behavioral attributes' performance outcomes. Design/methodology/approach...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2005) 22 (4): 399–419.
Published: 01 August 2005
...Matthew J. Robson; Constantine S. Katsikeas Purpose The purpose of this study is to develop and test a theoretical model of international strategic alliance (ISA) relationship development underpinned by the foreign investment decision process. Design/methodology/approach The conceptual model...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2005) 22 (1): 67–95.
Published: 01 February 2005
...Carlos M. Rodríguez Purpose Understanding how managers in position of leadership experience culture is essential to avoid instability and poor performance in international strategic alliances. This study tests the proposition that national culture, top management team culture, and manager's...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (1): 17–52.
Published: 01 February 2004
...Saleema Kauser; Vivienne Shaw With the current trend toward globalisation and the increasing competitive and technological challenges of today's environment the formation of international strategic alliances has become an important part of many firm's international business strategies. Experience...
