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1-9 of 9
Keywords: Strategic alliances
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Journal Articles
Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (5): 1093–1121.
Published: 01 October 2021
... the number of global alliance terminations in the business world has grown steadily during the past few decades, the scholarly literature on strategic alliance (SA) termination remains limited. This research paper aims to perform a bibliometric analysis of the literature on alliance termination and propose...
Includes: Supplementary data
Journal Articles
Social capital in Japanese‐Western alliances: understanding cultural effects
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2012) 29 (1): 6–23.
Published: 17 February 2012
... versus traditional, may require different alliance screening and management strategies. © Emerald Group Publishing Limited 2012 Japan National cultures Social capital International business Partnership Strategic alliances Destructive acts The alliance literature has elevated...
Journal Articles
Capabilities and propensity for cooperative internationalization
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2009) 26 (2): 124–150.
Published: 24 April 2009
... section, we examine strategic alliances, analyze both the internationalization process and the formation of cooperative arrangements for internationalization purposes from the RBV perspective, and outline our hypotheses. The following section presents our methodology. We then detail our findings...
Journal Articles
Extending the view of brand alliance effects: An integrative examination of the role of country of origin
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2007) 24 (4): 427–443.
Published: 24 July 2007
... be contacted at: christian.bluemelhuber@ulb.ac.be © Emerald Group Publishing Limited 2007 Country of origin Brands Strategic alliances As globalization continues to elevate competition in the marketplace, product introduction has become highly fraught with risk. One cause of such risk...
Journal Articles
Relational exchange in US‐Japanese marketing strategic alliances
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Journal:
International Marketing Review
International Marketing Review (2006) 23 (6): 610–635.
Published: 01 November 2006
...Kevin E. Voss; Jean L. Johnson; John B. Cullen; Tomoaki Sakano; Hideyuki Takenouchi Purpose To develop and test a new model of relational exchange in marketing‐oriented non‐equity international strategic alliances. Design/methodology/approach The model is tested using a sample of 97 matched...
Journal Articles
Behavioral attributes and performance in international strategic alliances: Review and future directions
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2006) 23 (6): 585–609.
Published: 01 November 2006
...Matthew J. Robson; Dionysis Skarmeas; Stavroula Spyropoulou Purpose The aim of this study is to provide a methodical, analytical, and focused review of international strategic alliance (ISA) studies examining empirically behavioral attributes' performance outcomes. Design/methodology/approach...
Journal Articles
International strategic alliance relationships within the foreign investment decision process
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2005) 22 (4): 399–419.
Published: 01 August 2005
...Matthew J. Robson; Constantine S. Katsikeas Purpose The purpose of this study is to develop and test a theoretical model of international strategic alliance (ISA) relationship development underpinned by the foreign investment decision process. Design/methodology/approach The conceptual model...
Journal Articles
Emergence of a third culture: shared leadership in international strategic alliances
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2005) 22 (1): 67–95.
Published: 01 February 2005
...Carlos M. Rodríguez Purpose Understanding how managers in position of leadership experience culture is essential to avoid instability and poor performance in international strategic alliances. This study tests the proposition that national culture, top management team culture, and manager's...
Journal Articles
The influence of behavioural and organisational characteristics on the success of international strategic alliances
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2004) 21 (1): 17–52.
Published: 01 February 2004
...Saleema Kauser; Vivienne Shaw With the current trend toward globalisation and the increasing competitive and technological challenges of today's environment the formation of international strategic alliances has become an important part of many firm's international business strategies. Experience...
