...Shahriar Akter; Md Afnan Hossain; Qiang (Steven) Lu; S.M. Riad Shams Purpose Big data is one of the most demanding topics in contemporary marketing research. Despite its importance, the big data-based strategic orientation in international marketing is yet to be formed conceptually. Thus...

... of this debate, the study analyzes the corporate social responsibility (CSR) approaches of this sample of corporate-owned foundations using the tri-dimensional CSR research model of Arthaud-Day (2005) to articulate the perspective, content and strategic orientations of the companies. Design/methodology...

...Itzhak Gnizy; William E. Baker; Amir Grinstein Purpose – Although small and medium sized enterprises (SMEs) account for a significant portion of international trade, little is known about the role of strategic orientation culture in improving their foreign launch success. Three orientations...

...Tommi Laukkanen; Gábor Nagy; Saku Hirvonen; Helen Reijonen; Mika Pasanen Purpose – The present study sheds light on the role of strategic orientations (SOs) in explaining business growth. The purpose of this paper is to examine how different SOs, namely learning orientation, entrepreneurial...

...Rohit Deshpandé; Amir Grinstein; Sang-Hoon Kim; Elie Ofek Purpose – There is a lack of research on the link between the personal disposition of an entrepreneurial firm's founder, the firm's strategic orientation and its performance outcomes. Also, there is a lack of cross-national research...

... market conditions and strategic orientation, and how strategic orientation influences knowledge management capabilities of MNC subsidiaries, employing the Miles and Snow strategic orientation perspective. Design/methodology/approach A survey was conducted of 112 managers in foreign MNC subsidiaries...