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Keywords: Sub Saharan Africa
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Journal Articles
Signals of global advertising appeals in emerging markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2009) 26 (4-5): 521–541.
Published: 17 July 2009
... Advertising Emerging markets Sub Saharan Africa Globalization Consumer behaviour In recent times, researchers have suggested that understanding of cross‐cultural advertising in newly emerging markets (NEMs) is limited due to the paucity of cross‐cultural advertising research in these markets...
