Skip to Main Content
Keywords: Suppliers
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Marketing Review (2010) 27 (5): 541–561.
Published: 14 September 2010
...Janice M. Payan; Göran Svensson; Gabriel Awuah; Svante Andersson; Joe Hair Purpose The purpose of this paper is to develop a cross‐cultural RELQUAL‐scale in supplier‐distributor relationships in Sweden and the USA. Design/methodology/approach The Swedish and US sampling frames consisted each...
Journal Articles
International Marketing Review (2008) 25 (5): 504–519.
Published: 12 September 2008
...Paul Matthyssens; Ahmet H. Kirca; Stefano Pace; Pervez N. Ghauri; Veronika Tarnovskaya; Ulf Elg Purpose The purpose of this paper is to explore how a global supplier network can support and contribute to a market driving strategy. Theoretically, the paper contributes by integrating the market...

or Create an Account

Close Modal
Close Modal