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Keywords: Suppliers
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Journal Articles
A “cross‐cultural RELQUAL‐scale” in supplier‐distributor relationships of Sweden and the USA
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2010) 27 (5): 541–561.
Published: 14 September 2010
...Janice M. Payan; Göran Svensson; Gabriel Awuah; Svante Andersson; Joe Hair Purpose The purpose of this paper is to develop a cross‐cultural RELQUAL‐scale in supplier‐distributor relationships in Sweden and the USA. Design/methodology/approach The Swedish and US sampling frames consisted each...
Journal Articles
Market driving multinationals and their global sourcing network
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2008) 25 (5): 504–519.
Published: 12 September 2008
...Paul Matthyssens; Ahmet H. Kirca; Stefano Pace; Pervez N. Ghauri; Veronika Tarnovskaya; Ulf Elg Purpose The purpose of this paper is to explore how a global supplier network can support and contribute to a market driving strategy. Theoretically, the paper contributes by integrating the market...
