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Journal Articles
Journal Articles
International Marketing Review (2023) 40 (4): 667–692.
Published: 27 September 2022
...Philip Davies; Yipeng Liu; Maggie Cooper; Yijun Xing Purpose Recent research has recognised the importance of supply chains and ecosystems as key drivers of successful servitization strategies, especially in the context of inter-organisational relations (IOR). The body of knowledge has, however...
Journal Articles
International Marketing Review (2003) 20 (6): 680–682.
Published: 01 December 2003
... concerned. Sue   Bridgewater and Chris   Egan . International marketing relationships . Palgrave , 2002 . , ISBN: 0‐333‐73378‐9   £26.99 pbk © MCB UP Limited 2003 --> International marketing Supply chain Relationship marketing This is a relatively short text...
Journal Articles
International Marketing Review (1998) 15 (5): 432–433.
Published: 01 October 1998
... of the global marketplace it can also be recommended to marketing strategists as well as to logistics and supply chain specialists. Philip B.   Schary , Tage   Skjott‐Larsen . Managing the Global Supply Chain . Copenhagen, Denmark : Handelshofskolens Forlag   1995 . 395 pp , ISBN: 87...

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