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1-5 of 5
Keywords: Supply chain
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (5): 1232–1259.
Published: 22 June 2026
... 21 10 2025 15 04 2026 24 05 2026 24 05 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Generative AI Supply chain Organizational performance Competitive advantage Behavioural reasoning theory The dynamic...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (5): 1137–1169.
Published: 25 September 2025
...Sushma Kumari; Niladri Palit; Nishikant Mishra; Akshit Singh; Zhi Zhang Purpose This study examines how social capital's cognitive and relational dimensions enable effective resource orchestration for blockchain implementation in global supply chains. It reconceptualizes blockchain implementation...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (4): 667–692.
Published: 27 September 2022
...Philip Davies; Yipeng Liu; Maggie Cooper; Yijun Xing Purpose Recent research has recognised the importance of supply chains and ecosystems as key drivers of successful servitization strategies, especially in the context of inter-organisational relations (IOR). The body of knowledge has, however...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (6): 680–682.
Published: 01 December 2003
...Marilyn A. Stone Sue Bridgewater and Chris Egan . International marketing relationships . Palgrave , 2002 . , ISBN: 0‐333‐73378‐9 £26.99 pbk © MCB UP Limited 2003 --> International marketing Supply chain Relationship marketing...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1998) 15 (5): 432–433.
Published: 01 October 1998
...Martin Christopher Philip B. Schary , Tage Skjott‐Larsen . Managing the Global Supply Chain . Copenhagen, Denmark : Handelshofskolens Forlag 1995 . 395 pp , ISBN: 87 16 13278 5 Globalization International marketing International sourcing Logistics...
