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Keywords: Supply chain resilience
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (6): 1521–1559.
Published: 24 September 2024
...Joel Hassan; Richa Chugh; Monica Ren; Hongzhi Gao Purpose Motivated by the severe impact of global supply chain disruptions and the lack of understanding of supply chain resilience from an SME exporter perspective in the international marketing literature, this paper sets out to explore how SME...
