...Mangirdas Morkūnas; Yufei Wang; Jinzhao Wei Purpose This research investigates how corporate social responsibility (CSR) activities influence sustainable consumption behaviour, specifically whether they truly promote ethical consumerism or unwittingly legitimize overconsumption by superficial...

...Surat Teerakapibal; Bodo B. Schlegelmilch Purpose Although consumers are aware of the importance of sustainable consumption, there is a persistent gap between positive attitudes and actual behavior. This disconnect is particularly pronounced in the fashion industry, where consumers often suppress...