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Keywords: Sustainable development
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Journal Articles
Will ethical consumers sustain their values in the global credit crunch?
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2009) 26 (6): 674–687.
Published: 30 October 2009
... Sustainable development Consumer behaviour Recession International marketing The current global recession is presenting new and difficult challenges for those wishing to consume sustainably and ethically, and those who seek to provide the goods that allow them to do so. In recent years, sustainable...
