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Keywords: TMT education level
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–29.
Published: 11 August 2026
... the positive impact of AI technology on firms’ export performance. Surprisingly, but interestingly, the TMT’s education level has no moderating effect on this relationship. Originality/value This study introduces TMT human capital as a moderating variable to explore the relationship between AI technology...
