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Keywords: TMT overseas background
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–29.
Published: 11 August 2026
.... In contrast, the TMT’s overseas background and digital background, as forms of specific human capital, provide managers with deeper insights and sharper intuition regarding the complexities of international markets (Agnihotri et al., 2025 ; Zhong et al., 2025), which enables them to better...
