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Keywords: Technological knowledge
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (2): 313–337.
Published: 24 January 2023
... market (Brazil). Throughout the internationalization processes, the internationalizing firms unevenly developed experiential knowledge within Brazil. As a result, the market, internationalization, institutional and technological knowledge followed different accumulation patterns, distinguished...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 509–528.
Published: 21 September 2021
...Saurabh Bhattacharya; Arpita Agnihotri; Natalia Yannopoulou; Georgia Sakka Purpose The authors combine institutional theory with resource-based theory to explain how emerging market firms (EMFs) manage their technological knowledge capital by venturing into international markets. The authors...
