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Keywords: Technology appropriation
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2013) 30 (4): 297–322.
Published: 09 September 2013
... and/or changes in their own lifestyle. The paper argues that technology appropriation, being a result of the mutual shaping of technology, human skills and abilities and macro-environmental factors, enables users to achieve desired outcomes which may not always be the ones envisaged by the original designers...
