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Keywords: Telecommunications
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2017) 34 (1): 109–137.
Published: 13 February 2017
... of a leading European telecommunications group (OPERACOM). Methodologically it relies on 32 interviews, observation and secondary data analysis, and is theoretically founded on an extensive (mostly narrative and partly meta-synthetic) literature review. Findings The findings show that two new activities...
