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Keywords: Time
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Journal Articles
Simultaneous determination of entry timing and involvement level: An optimization model for international marketing
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2002) 19 (1): 21–38.
Published: 01 February 2002
...K. Sivakumar The globalization of markets and businesses has meant that many companies now consider the world as a potential marketplace. In this changing environment, two crucial decisions taken by companies are time of entry (e.g. whether to enter early or late) and level of involvement (e.g...
Journal Articles
The retail experience in airport departure lounges: reaching for timelessness and placelessness
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1999) 16 (4-5): 363–376.
Published: 01 August 1999
...Jennifer Rowley; Frances Slack It is reasonable to assume that a sense of timelessness and placelessness is particularly likely to be experienced by travelers in transit, involved in international travel between distant places with different time zones. Therefore an examination of the environment...
