... Publishing Limited 2012 Value perceptions Impression management Emerging markets Consumer behavior Structural equation modelling Luxury brands Brands Consumer behaviour United Kingdom United States of America India Malaysia Zeithaml (1988) defines value as an overall assessment...

... Exports Decision making United Kingdom In the current globalized marketplace, exporting represents the most popular mode of international market entry (Leonidou et al., 2002). Determining how to enhance export performance is therefore critical for public‐policy makers, business managers...

... Pelsmacker and Geuens, 1998 ; Unger, 1995) have been rarely used. © Emerald Group Publishing Limited 2011 Humour National cultures Advertising United Kingdom Greece Humor is one of the most commonly used emotional appeals in global advertising (Koudelova and Whitelock, 2001 ; Hanna...

... and SA and their impact on status consumption in a cross‐national context. © Emerald Group Publishing Limited 2010 Consumer psychology Brands Alcoholic drinks Buying behaviour United Kingdom India Status consumption relates to the consumers' behaviour of seeking to purchase...

... to 35 million in 2000, however, their proportion of the total population dropped from 12.5 percent in 1990 to 12.4 percent in 2000 (US Census Bureau, 2007). © Emerald Group Publishing Limited 2009 Non‐profit organizations Marketing United Kingdom United States of America Australia...

... or stepwise internationalisation). International marketing Marketing strategy Exports United Kingdom A number of authors have investigated the link between marketing strategy and performance in international markets (Samiee and Roth, 1992 ; Szymanski et al., 1993 ; Cavusgil and Zou...

... image Brand extensions International marketing Consumer behaviour United Kingdom Spain Brands are valuable assets. They offer an opportunity for organisations to capitalise on their corporate competences and harness their unique organisational cultures to own a place in consumers' minds...

... for the role of serendipity in unplanned overseas market ventures, an issue lacking in much of the earlier literature. © Emerald Group Publishing Limited 2006 International business Small to medium‐sized enterprises Cross‐culture studies Canada United Kingdom A growing body of research...

... study and should help to develop the body of knowledge on SME internationalisation in general. © Emerald Group Publishing Limited 2006 Small to medium‐sized enterprises Retailers International business United Kingdom There is now a developed body of knowledge...

... success. Conflict, meanwhile, is found to hamper good performance. By contrast organisational characteristics such as structure and control mechanisms are found not to strongly influence the success of international strategic alliances. Strategic alliances Success Organizational behaviour United...

.... © MCB UP Limited 2002 Gender Stereotyping United Kingdom The Netherlands Advertising National cultures According to Hofstede (1980), women are better educated, hold more qualified jobs, earn more money, and are better represented in parliament in feminine countries compared...

... sector. France Germany Marketing strategy Headquarters Subsidiaries United Kingdom © MCB UP Limited 2001 The extent to which strategies are adapted to the UK market was also explored. Given the importance attached by German companies of having a local marketpresence in the UK...

... questions, were developed as follows to test these hypotheses: Eastern Europe Advertising United Kingdom Marketing strategy This paper presents the results of a cross‐cultural analysis of television advertising in the Czech Republic and the UK. The need for this research is suggested...

... to increase, and to do so at a rate close to twice that of the growth in consumer purchasing power. © MCB UP Limited 2000 Retailing International marketing Foreign investment United Kingdom In recent years the accelerating internationalisation of retailing has attracted the attention...

..., however, Wal‐Mart will not offer any significant competitive advantage over UK retailers. Retailing International marketing Globalization Stores United Kingdom The meteoric rise of Wal‐Mart to the position of the world’s largest retailer occurred in a relatively short time frame. Sam...

... artists and ideologists, and suggests that a study of the exchange process and the value transfers involved could help build a modified marketing concept. Organizational performance Malta Market orientation Marketing Service United Kingdom In recent years, there has been a revival...

... in relation to strategic services marketing, quality service management,and assessing marketing effectiveness, and raises future research methodological considerations. © MCB UP Limited 1995 Accountancy Australia Gap analysis Hong Kong Marketing strategy Service quality United Kingdom USA...

... that policy makers must recognize that in order to make the best use of their limited resources, assistance should be focused on helping exporters meet the requirements of importers. © MCB UP Limited 1995 Export Government Policy United Kingdom USA As a result of deficits in certain...

... found to influence export performance will be considered. Then we will discuss the export performance models that have sought to bring these variables together in comprehensive conceptual frameworks. © MCB UP Limited 1994 Export Information International trade Marketing research United...

... United Kingdom The importance of marketing information to support business decisions is widely recognized in both domestic and international contexts(Deshpande and Zaltman, 1982 ; Johanson and Vahlne, 1977 ; Kohli and Jaworski, 1990 ; Stoner, 1978). The information is used, not only to reduce...