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Keywords: fsQCA
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (3): 351–375.
Published: 09 May 2016
... – The authors show the value of asymmetrical thinking about the relationship between CE and its antecedents. The results expand understanding of CE and challenge conventional net-effects thinking about its antecedents. © Emerald Group Publishing Limited 2016 At the heart of fsQCA lies the analysis...
