Issues

Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products

Ching-Jui Keng; Van-Dat Tran; Tze-Hsien Liao; Chao-Ju Yao; Maxwell K. Hsu
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Firm web visibility and its business value

Fang Wang; Liwen Vaughan
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Why do people play mobile social games? An examination of network externalities and of uses and gratifications

Pei-Shan Wei; Hsi-Peng Lu
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Understanding online shopping intention: the roles of four types of trust and their antecedents

Meng-Hsiang Hsu; Li-Wen Chuang; Cheng-Se Hsu
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Whose online reviews have the most influences on consumers in cultural offerings? Professional vs consumer commentators

Jyh-Shen Chiou; Cheng-Chieh Hsiao; Fang-Yi Su
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Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

Rakhi Thakur; Mala Srivastava
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The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior

Lorena Blasco-Arcas; Blanca Hernandez-Ortega; Julio Jimenez-Martinez
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