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Issue
2 February - Volume 36, Issue 1, Pages 1 - 464
30 March - Volume 36, Issue 2, Pages 465 - 892
14 December - Volume 36, Issue 7, Pages 1 - 178
Volume 36, Issue 2
30 March 2026
All Issues
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Cover Image
ISSN
1066-2243
EISSN
2054-5657
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In this Issue
Ethics and Sustainability in Gaming and Persuasive Systems
Regular papers
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Ethics and Sustainability in Gaming and Persuasive Systems
Editorial: Benefits and detriments with respect to the ethics and sustainability of gamification
Nannan Xi
;
Rebekah Rousi
;
Pekka Abrahamsson
;
Ville Vakkuri
;
Juho Hamari
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Promotion or prevention? Impact of gamified work on knowledge hiding among gig workers
Weiwei Liu
;
Lingyan Hu
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Unleashing the power of knowledge—the role of gamification in enhancing knowledge contribution
Sebastian Weber
;
Bastian Kordyaka
;
Gerhard Klassen
;
Björn Niehaves
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Gameful systems for corporate sustainability: systematic review, conceptual framework and research agenda on gamification and sustainable employee behavior in companies
Jeanine Kirchner-Krath
;
Samanthi Dijkstra-Silva
;
Benedikt Morschheuser
;
Harald F.O. von Korflesch
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for Gameful systems for corporate sustainability: systematic review, conceptual framework and research agenda on gamification and sustainable employee behavior in companies
Gamification in C2C secondary marketplace apps: from motivating sustainable behavior to unintended overconsumption
Calvin Wan
;
Peggy M. L. Ng
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for Gamification in C2C secondary marketplace apps: from motivating sustainable behavior to unintended overconsumption
How gamification goes wrong: understanding the maladaptive goal orientation in gamified learning systems
Chongyang Chen
;
Yao-Yu Wang
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Gamification affordances in self-health management: perspectives from achievement satisfaction and gamification exhaustion
Jiayue Sun
;
Yadi Gu
;
Dongxiao Gu
;
Kaixiang Su
;
Xiaoyu Wang
;
Changyong Liang
;
Xuejie Yang
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for Gamification affordances in self-health management: perspectives from achievement satisfaction and gamification exhaustion
Swipe now, reflect later: examining the magnitude of time urgency, interactivity, and cognitive fatigue on gamers' impulsive in-app purchases
Apoorva Singh
;
Abhijeet Biswas
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for Swipe now, reflect later: examining the magnitude of time urgency, interactivity, and cognitive fatigue on gamers' impulsive in-app purchases
The serious gaming randomness in dual-purposed systems: the effect of aleatory uncertainty from the perspective of information deprivation
Philip Tin Yun Lee
;
Michael Chau
;
Richard Wing Cheung Lui
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for The serious gaming randomness in dual-purposed systems: the effect of aleatory uncertainty from the perspective of information deprivation
Regular papers
Effect of consistency of the review set on causal attribution: the moderating roles of repeating purchase cues and product knowledge
Xiao Peng
;
Hessam Vali
;
Xixian Peng
;
Jingjun (David) Xu
;
Mehmet Bayram Yildirim
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for Effect of consistency of the review set on causal attribution: the moderating roles of repeating purchase cues and product knowledge
Driving engagement in metaverse-mediated tourism environments: exploring the role of perceived realism
Man Lai Cheung
;
Wilson K.S. Leung
;
Man Kit Chang
;
Randy Y.M. Wong
;
Sin Yan Tse
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for Driving engagement in metaverse-mediated tourism environments: exploring the role of perceived realism
Unraveling the impact of infodemic stress on information and health behaviors: a double effect perspective
Ting Pan
;
Yongqiang Sun
;
Xitong Guo
;
Min Zhang
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for Unraveling the impact of infodemic stress on information and health behaviors: a double effect perspective
Mini-programs as substitution or promotion? Deciphering the cross-channel impact on e-marketplace purchases
Juan Wang
;
Jie Fang
;
Yuting Wang
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for Mini-programs as substitution or promotion? Deciphering the cross-channel impact on e-marketplace purchases
Information adoption of brand messages among Generation Z in trending topics
Rujing Xin
;
Yi Jing Lim
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for Information adoption of brand messages among Generation Z in trending topics
The unfolding of geopolitical tensions on social networks: a social network analysis of Twitter and Reddit conversations
Pramukh Nanjundaswamy Vasist
;
Satish Krishnan
;
Prafulla Agnihotri
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for The unfolding of geopolitical tensions on social networks: a social network analysis of Twitter and Reddit conversations
Understanding streamers’ intention to live stream in the context of rural live streaming commerce: a mixed-methods study
Xusen Cheng
;
Yue Xu
;
Bo Yang
;
Yu Liu
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for Understanding streamers’ intention to live stream in the context of rural live streaming commerce: a mixed-methods study
Dark patterns, dimmed brands: the erosion of equity through deceptive design in e-commerce
Vibhav Singh
;
Niraj Kumar Vishvakarma
;
Vinod Kumar
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The drivers of intimacy toward social media-based brand communities: perspective of attachment theory
Hui-Ju Wang
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for The drivers of intimacy toward social media-based brand communities: perspective of attachment theory
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Digital transformation of business process in pre-digital organizations: a longitudinal canonical action research (CAR) study
Gamification in marketing: a review of fifteen years of research and a future research agenda
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