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Keywords: Behavioral intention
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Journal Articles
Distance learning among Algerian students: validating the technology acceptance model (TAM) through comparative study between partial least square and covariance-based structural equation modeling
Available to PurchaseIdrissi Mokhtar, Youcef Souar, Benziane Roucham, Cherifi Djelloul, Abdelhak Lefilef, Essia Ries Ahmed
Journal of Applied Research in Higher Education (2026) 18 (5): 1549–1563.
Published: 08 September 2025
...Idrissi Mokhtar; Youcef Souar; Benziane Roucham; Cherifi Djelloul; Abdelhak Lefilef; Essia Ries Ahmed Purpose This working paper aims to contribute to the current literature on the usage of distance learning platforms by comparing the effect of perceived usefulness on behavioral intention to use...
Journal Articles
An examination of website factors affecting branding of universities
Available to Purchase
Journal of Applied Research in Higher Education (2026) 18 (1): 176–188.
Published: 07 January 2025
...Madeeha Irshad Purpose The aim of the present research is to examine a university’s website factors that influence the brand image of a university and behavioral intentions of students. Design/methodology/approach Convenience sampling was used to collect data through questionnaires distributed...
Journal Articles
Exploring the intention to use mobile learning applications among international students for Chinese language learning during the COVID-19 pandemic
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Journal of Applied Research in Higher Education (2024) 16 (4): 1093–1116.
Published: 23 August 2023
... that performance expectancy (PE) is a significant predictor of behavioral intention (BI), and anxiety influences both PE and effort expectancy. The negative effect of social influence on anxiety was found to be significant, while facilitating conditions had a negative impact on learners' self-efficacy. The model...
Journal Articles
The impact of the student–instructor relationship on student-centric measures
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Journal of Applied Research in Higher Education (2022) 14 (1): 240–263.
Published: 11 February 2021
..., and perceived value for money and their impact of the behavioral intentions as an endogenous construct. We considered universities as providers of complex services focusing on students' service quality and students as the customers of the higher education institutions. Design/methodology/approach A survey...
